A friend recently introduced me to this stroke of advertising genius. Considering Old Spice is like the quintessentially uncool Dad/Granddad aftershave from yesteryear, engineering this complete turnaround is mightily impressive. And hilarious. I'm now trawling my way through the twitter response vids and pissing myself. SWAN DIVE!
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Scarily, I'm most definitely going to buy Old Spice now...
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