So Cher Lloyd, the outspoken teen ‘gangsta’ from last year’s X-Factor who pretty much polarised viewer opinion, has finally released her first single under the monolithic and possibly evil “Simco Limited” label. If I said I’d been waiting anxiously with bated breath to see how little Cher would reinvigorate the British teen music scene with her cool rapping and fresh hip hop flava, I’d be lying. I haven’t. And I didn’t have any particularly strong opinions on her during X-Factor either. But here it is:
First impressions? Oh dear. It’s a desperately narcissistic and, frankly, embarrassing offering.
“You can't stop clickin 'bout me, writin' 'bout me, tweeting 'bout me,” she insists, swagerringly, à la Gwen Stefani in “Hollaback Girl” or Fergie in “Fergalicious”, with a smidgen of ‘I really want to be Nicki Minaj’; then later, with supreme self-assurance she further insists, “You can't stop youtubing me, on repeat, running this beat.” Erm… I haven’t even started, luv, let alone stop.
And then there’s the awful sampling of the American western folk ballad “Oh My Darling Clementine.” (http://www.youtube.com/watch?v=nzCSTMWix3g) Who came up with that gem of an idea?
Another ‘why’ is her hair. She looks like she suddenly decided that her new style icon was going to be Chewbacca. Look! They could practically be style sisters:
And then there’s the title: “Swagger Jagger”. What does that even mean? IT MAKES NO SENSE. It seems that Urban Dictionary have got it right with their definition: http://www.urbandictionary.com/define.php?term=swagger%20jagger
To conclude, I did not have particularly strong opinions on Ms Lloyd before, but I can’t help but come out there and say, with supreme self-assurance, that I think this single is pants.
Your thoughts?
